Brittany Zeller is definitely one of the most upbeat and encouraging people I have ever known. This summer, Brittany asked me to partner with her to design a logo and visual identity set for her new early childhood intervention company. I am beyond thrilled to be a part of her startup process and to also today finally show you how we arrived at a final product that fits the style and personality of both Brittany and her business.
At our discovery meeting, Brittany educated me on the in’s and out’s of early childhood intervention. She helps set children and their families on the right path when it comes to any possible special needs a child may have. She teaches the whole family how to be intentional in playing and learning together to reach developmental goals, and her clients have great things to say about her.
Passionate and excited are the words I HAVE to use to describe Brittany’s feelings about this work. It was evident at that first meeting that she wants Tiny Feet to be a very special company fueled by a passion to help others, and she desires each family to feel like they are working a lifelong, trusted friend.
CONCEPT & DEVELOPMENT
The name “Tiny Feet” and the footprints in the logo center around the story of Brittany and her husband Peter’s first child, Wilton. You can read Brittany’s story about Wil’s life and passing on her website. My husband and I were present in their life during this difficult time, and I felt a connection to her desire to incorporate these important elements into the designs.
As I got to work on the concepts, my sketches went in three different directions with each including Wil’s footprints. Tiny Feet’s employees will also spend a great deal of time in client’s homes instead of at the office, so I took this into considerationI would initially show Brittany.
The first three concepts ranged from professional to very playful. We settled on a combination of the elements from each concept set to create the perfect blend of “professional service” and “fun and friendly.” Brittany really loved the hand-drawn script I created and wanted to definitely incorporate that into the final design. The primary color palette of navy, teal and grays says "trusted" while the script and secondary palette of bright colors make the designs kid friendly.
Tiny Feet Early Intervention officially opened this past week on December 1! I am honored to have been part of Brittany’s brand and am very excited to add this new design to my portfolio. Make sure to follow Brittany and Tiny Feet Early Intervention at www.tinyfeetei.com or on Facebook and Instagram.
Hi Guys! It’s almost Friday. Can you say, “yay!?” I hope all of you have fun, fall plans for the weekend.
Have you always been interested in having a framed copy of your favorite verse or quote, but you never have known how to get one made? Or perhaps you know that I love lettering custom artwork, but you don’t know what you would get lettered? Today I want to share with you seven of my favorite ideas for custom lettering. And right now, since we’re right in the middle of the Lute + Harp anniversary sale, my custom lettering artwork is $25 off when you visit and purchase through my Etsy Store through October 21.
Here's the list!
- Scripture verses
Whether it’s your life verse or a friend’s, an excerpt from scripture always is a beautiful addition to a home or office and can help set a mind on God’s promises throughout the day.
I’m pretty sure that everyone has a favorite song. Am I right? Brighten a room with the lyrics even when your tune isn’t on the radio.
A classic family favorite looks right at home in the kitchen—and you never have to find the recipe card!
In high school I used to have a whole notebook full of interesting quotes and sayings, each written down in a colored sparkly gel pen. Why not break out some of those notebooks that you may have too, and frame a few of your favorite quips.
- Favorite Word
Go big or go home! Let one word make a colorful, flowy statement.
- Memorable saying from a loved one
Whether it’s sweet, sage or sassy, the words of those we love stick with us. Share those words with others through art in your home.
- Names & Dates
Commemorate weddings, anniversaries or birthdays with your loved ones’ names & event dates carefully scripted.
There! Those are just seven inspiration points for your own hand lettering artwork. I’m sure with this starter list you can come up with a bunch more! I’d love to hear them, so leave me a comment below!
And Don’t forget!
Until October 21 you can take advantage of these two specials to celebrate L+H’s birthday!
You can get 10% off your entire purchase of L+H goodies in the shop by entering the promo code “LH1Year”
You can get $25 off a custom hand lettered quote/verse artwork. Only 10 commission spots are available right now, so hurry up and order! Prices are already adjusted in the Etsy listing. These would make great holiday gifts for friends or family, or to keep in your own home!
Friday was Lute + Harp’s First Birthday! One year! ONE YEAR since I revealed the Lute + Harp brand, launched my website, and reopened my online shop. It seems like the year has gone by in a flash!
First of all, let me tell you about the two specials to celebrate L+H’s birthday.
- You can get 10% off your entire purchase of L+H goodies in the shop by entering the promo code “LH1Year”
- You can get $25 off a custom hand lettered quote/verse artwork. Only 10 commission spots are available right now, so hurry up and order! Prices are already adjusted in the Etsy listing. These would make great holiday gifts for friends or family, or to keep in your own home!
Now for the anniversary part...
I set out to write a feel-good post about how it’s been an amazingly successful year, full of the unexpected and mega success, blah, blah, blah. The truth is, it’s been an amazingly challenging year that has pushed me a lot. While I have achieved small goals and made baby steps towards L+H becoming all I imagine it will one day be—you seasoned pros know that success takes hard work and achieving dreams doesn’t happen overnight. So here I am, three days into year two, and I’m trying to consistently show up and put in the work to make those goals happen eventually.
Here’s a little bit about what I have been learning this first year.
In September 2015 I went from full-time art director at an amazing company, to part time designer for that same company working from home. I made the change so I could be home with my (then almost 1 year old) babe. I’m very thankful for this opportunity I had! I now can’t imagine days without the time spent together. Shifting these two big parts of my life around has always felt right, however it has felt like starting two new jobs at the exact same moment! I’m guessing you all know what starting one new job feels like. I have had to figure out two new jobs. On the design side of things, although I had been at the company for five years, I felt like I was starting over in some aspects. I’ve been learning this past year how to work my new semi-flexible schedule, what work can I do in my available time slots, and how I can best communicate with my employers and clients from a remote location. Plus, I have multiple new responsibilities in taking care of the babe for most of her waking hours. We had our morning and evening routines down while she was in daycare, but now there were an additional 11 HOURS of care that I was taking on. I have one kid worth of experience. How do I communicate with my little gal? Where do I find answers to my questions, find age appropriate activities to fill the time, find meal ideas? Where do I find COFFEE???
On top of designing and caregiving, I also decided to launch a new personal brand and open up my Etsy shop again. Now, I think that was probably a little crazy, but you have to start sometime, right? It’d been about 5 years since I had closed up my bookbinding shop, where I sold custom hand-bound journals (to see more of that work, visit my first blog www.wishfulthinking.blogspot.com). I jumped in this second time hoping things would more smoothly flow out of my head, into to the shop, and out into the word and be VERY organized and planned out. That, of course, is not exactly what happened.
I found it to be oh so very challenging to juggle that many things at one time and accomplish what I want to accomplish. To fit in work time around naps. To fit in work time after baby bedtime. To manage meals, sleep, play, education for just ONE tiny human. To spend time with my husband. To spend time as a family. To not get burnt out. To find focus. AND to have time to build relationships through time spent with family and friends!?! To be cliche, so much to do, so little time. I have had to learn how to realistically prioritize my plans, goals and to-do’s and go with a “more actual guidelines” mentality for when road bumps come up that prevent me from accomplishing something I think really needed to happen on XYZ day at XYZ time or everything would fall apart. I need to recognize the need to do's apart from the want to do's. I need to learn to relax and roll with the punches. I still need to learn.
Overall it has been a great and very rewarding year. Personally and most valuable to me, I’ve gotten to spend more time getting to know my baby, enjoying the time that she is still little, and freeing up more time for us to be a family. I have been able to be more flexible and spend more time going and doing with friends and family. In work, I’ve gotten to work on a lot on the design of great projects in my part time work, and I’ve created awesome brands for personal clients (including this one).
I have also gotten to focus on and enjoy illustrating for my shop - both type and image. I am really proud of the coloring books I put out this September, and I’m excited about the new prints and products I have planned for this coming year. I've found a really good system for me to keep track of my goals, and a good system for keeping track of my projects. Ive learned something, and that can only help me achieve more in the year to come.
STAY IN TOUCH!
A big thanks to all of you who have supported me in this first year of Lute + Harp! Whether it’s my family, friends or online friends—I appreciate the kind words, “likes,” follows and shares that you all have given. It really helps me to keep following my plans and goals. I am thankful for that immensely!
Please keep in touch with me on the following sites to share in what I have coming this next year! I’d love to keep in touch with you through these channels.
As a designer, I’m constantly working with color to help clients achieve consistent results for their brands. As business owners, myself included, we all want our branding to stay consistent across every piece we have — this includes our colors. I know the color lingo—RGB, CMYK, Pantone, what?—can sound like a foreign language. Before working with your company's colors becomes frustrating, I’ve included really helpful information in this post to help you out. So let's get started!Read More
Mark and Sherry Ferguson of Ferguson Builders, LLC approached me to work with them on developing a new logo design for their growing company. Ferguson Builders has developed a reputation as a trustworthy and reliable company that is a strong competitor in our area. Each home built or remodeled by Ferguson Builders is unique, and the design and build are approached with creativity to develop custom, high end, and quality solutions for homeowners.Read More