Brittany Zeller is definitely one of the most upbeat and encouraging people I have ever known. This summer, Brittany asked me to partner with her to design a logo and visual identity set for her new early childhood intervention company. I am beyond thrilled to be a part of her startup process and to also today finally show you how we arrived at a final product that fits the style and personality of both Brittany and her business.
At our discovery meeting, Brittany educated me on the in’s and out’s of early childhood intervention. She helps set children and their families on the right path when it comes to any possible special needs a child may have. She teaches the whole family how to be intentional in playing and learning together to reach developmental goals, and her clients have great things to say about her.
Passionate and excited are the words I HAVE to use to describe Brittany’s feelings about this work. It was evident at that first meeting that she wants Tiny Feet to be a very special company fueled by a passion to help others, and she desires each family to feel like they are working a lifelong, trusted friend.
CONCEPT & DEVELOPMENT
The name “Tiny Feet” and the footprints in the logo center around the story of Brittany and her husband Peter’s first child, Wilton. You can read Brittany’s story about Wil’s life and passing on her website. My husband and I were present in their life during this difficult time, and I felt a connection to her desire to incorporate these important elements into the designs.
As I got to work on the concepts, my sketches went in three different directions with each including Wil’s footprints. Tiny Feet’s employees will also spend a great deal of time in client’s homes instead of at the office, so I took this into considerationI would initially show Brittany.
The first three concepts ranged from professional to very playful. We settled on a combination of the elements from each concept set to create the perfect blend of “professional service” and “fun and friendly.” Brittany really loved the hand-drawn script I created and wanted to definitely incorporate that into the final design. The primary color palette of navy, teal and grays says "trusted" while the script and secondary palette of bright colors make the designs kid friendly.
Tiny Feet Early Intervention officially opened this past week on December 1! I am honored to have been part of Brittany’s brand and am very excited to add this new design to my portfolio. Make sure to follow Brittany and Tiny Feet Early Intervention at www.tinyfeetei.com or on Facebook and Instagram.